SPONSORSHIP & PROMOTION
Swiss watchmaker Rolex is now officially a sponsor of the US Open and will serve as the tournament’s Official Timekeeper and Official Timepiece starting immediately. At this year’s tournament, Rolex timepieces and clocks will be visible throughout the grounds of the USTA Billie Jean King National Tennis Center, including the signature clock that is affixed to the outer façade of Arthur Ashe Stadium. In addition to its new US Open sponsorship, Rolex will sponsor the Western & Southern Open in Cincinnati, completing its sponsorship of all nine Masters Series events.
NASCAR is bringing back Kids Drive NASCAR, beginning this weekend at Iowa Speedway and Pocono Raceway and running through the Aug. 12 at Michigan International Speedway where children attending NASCAR national series races will take over certain race event responsibilities usually reserved for adults. NASCAR and participating tracks – which also include Watkins Glen International and Mid-Ohio Sports Car Course – will host children as honorary pit crew members, green-flag wavers, media reporters and national anthem singers, among other roles. NASCAR’s social media channels will share Kids Drive NASCAR content throughout the three weeks, including Kids vs. Driver Challenges where young fans go head-to-head with some of the sport’s top drivers.
The Football Writers Association of America and the National Foundation for Infectious Diseases locked in a new partnership to present the 2018 Outland Trophy as part of a public awareness campaign focused on the importance of influenza (flu) prevention during the 2018-2019 flu season. Selected by FWAA, the trophy is awarded annually to the top interior lineman in college football. As part of the public awareness campaign to help #FightFlu, the award will be rebranded as the Outland Trophy presented by the National Foundation for Infectious Diseases. The social media hashtag #FightFlu will be visible on all advertising, marketing, social media and PR materials.
Van Wagner Sports and Entertainment and Valparaiso University Athletics locked in a long-term agreement granting VWSE Collegiate Services exclusive rights to represent Valpo Athletics for corporate sponsorships, media sales and more. In addition to selling and managing Valpo’s local broadcast and digital media assets, VWSE will negotiate and execute corporate partnerships around properties including the Crusaders’ in-venue signage, gameday promotions, rights to athletic marks and in-venue hospitality packages.
DIGITAL & STREAMING
NBC Sports Digital’s Playmaker Media drummed up 4.37 billion live streaming minutes for the three biggest digital events of 2018: Super Bowl LII, the PyeongChang Winter Olympics, and the 2018 FIFA World Cup, according to the company. For the 2018 FIFA World Cup, the Playmaker-powered digital presentation for Telemundo delivered 1.96 billion live minutes and reached 15.5 million unique users, generating a record-setting 130 million live streams. The PyeongChang Olympics delivered 1.86 billion live minutes and was consumed across 32.8 million unique devices, while Super Bowl LII notched an in-game average minute audience of 2.02 million viewers on its platforms.
SHOWTIME Sports will offer live streaming of undercard fights and analysis on the network’s social platforms ahead of Saturday’s Mikey Garcia vs. Robert Easter Jr. Lightweight World Championship Unification. SHOWTIME Championships Boxing Countdown, the fifth digital presentation of live boxing in 2018, will stream on the SHOWTIME Sports YouTube channel and SHOWTIME Boxing Facebook page beginning at 8p.
Mobile games publisher and developer Com2us is teaming with esports events production company Ultimate Media Ventures to host the Summoners War World Arena Championship Americas Cup, described as a new live gaming experience inspired by Korean mobile RPG title. The event will take place on Sept. 8 at the Los Angeles Waterfront in San Pedro, in a move to “bring the magical game universe to life featuring live gaming, music, food, cosplay and more as top players battle for their spot in the upcoming Summoners War World Finals.”
Spirit Halloween and Spencer's scoped out a new partnership with Epic Games to create a range of officially licensed Fortnite costumes, cosplay, accessories and gear, in a deal brokered by IMG. The new Fortnite branded collection will feature costume skins and accessories. Fans can also snag game-replica weapons and gear to complete their look.
ESL announced that Jonas Vikan will depart the company, where he served as Tournament Director, with Alexander Nehr tapped to take over the role. Nehr has been with the company for 11 years, taking on various positions in league operations and product.
THE MAIN EVENT
Dodgers/Phillies on MLB Network at 7p.